As a branding and commercial videographer, I often have the opportunity to create promo videos for products and advertisements. A promo video is designed to quickly catch and keep the viewer’s attention. Sometimes it inspires and motivates; other times it piques curiosity and intrigues the viewer. In other words, it’s not just another boring commercial….
Each year, Dutch Bros. Coffee puts on an internal event for their employees called COACHA. The event is designed to highlight the company culture, community, and coffee. This specific part of the event focused mostly on the coffee roasting process. And let’s be real, who doesn’t love amazing Dutch Bros. coffee? The primary vision behind…
As if there weren’t already enough reasons to love Dutch Bros Coffee, the incredible company also founded a non-profit called Love Abounds as a way to pour back into the communities they source their coffee beans from, which includes countries like El Salvador, Brazil, and Columbia. Recently, Love Abounds sent a team out to El…
You might recall from previous post that I worked with Dutch Bros Coffee for a while. I think they’re an incredible company, and I’ll always be one of their biggest supporters. One of the cool parts about working with them were the connections I made through them. Dutch Bros is a proud partner of the…
While product videos are great—you can highlight features, details, and quality—one of the most compelling ways to showcase your product is through your loyal customer base. They’re the ones who choose to use your product day in and day out, so their testimonies and stories can reach your audience in an entirely different way. When…
Dani does it through coffee; I do it through videography. The “It?” Authentic community connection. I have been an Ultreya regular ever since I moved to San Diego. The baristas and staff members at this San Diego coffee shop are so inviting, and I love the environment. The Ultreya family truly lives up to their mission to…
Recently, I had the honor of working with the Dutch Bros Coffee team for a couple of years. I felt inspired by their “What’s Your Passion” video series, and I had a blast helping them craft a few videos for the project, which was a huge hit! In fact, I was in a Passion Project…
The key to good videography is living in the moment and really feeling what’s going on around you. And the purpose of video is to convey an experience in a way that transports the viewer into the middle of the action. Good videography is vivid. It’s compelling. It’s moving. In every video I produce, I strive to…