2022 is upon us, and people are wanting to get out and start new fitness routines. Or maybe they’re building up their home gyms or fitness rooms. That means health and fitness brands have tremendous opportunities to show how their products or services will help people reach their health goals. They key being to “show”…
Each year, Dutch Bros. Coffee puts on an internal event for their employees called COACHA. The event is designed to highlight the company culture, community, and coffee. This specific part of the event focused mostly on the coffee roasting process. And let’s be real, who doesn’t love amazing Dutch Bros. coffee? The primary vision behind…
Partnership is a two-way street. Creatives often get some flak as being challenging to work with, but that’s not necessarily true. When you get two people together who think very differently, it’s natural for it to feel a bit awkward starting off until you find a good groove. However, I’ve got a few tips on…
While product videos are great—you can highlight features, details, and quality—one of the most compelling ways to showcase your product is through your loyal customer base. They’re the ones who choose to use your product day in and day out, so their testimonies and stories can reach your audience in an entirely different way. When…
As a traveling videographer, life on the road can be challenging. You have to know what to pack, how to handle tricky lighting, and how to capture the trip’s best shots for the brand and organization. And while you already know that bringing on a traveling videographer ain’t cheap, the final result is more than…
As a San Diego videographer, people ask this question often. Historically, the differences between videography and cinematography lie primarily in the equipment (learn more about that here). In the transitional years, when film and digital equipment were used equally, cinematography referred to productions recorded on film. The cinematographer was the artist who put together the…
As a videographer in San Diego, I have had the privilege of working with numerous brands and bringing their stories to light. My videos allow businesses to truly share their personal stories and missions, which sets them apart from others. However, it seems anyone can make a video these days. Just whip out your iPhone,…
While shooting videography in San Diego, it is my job to feature businesses and organizations in a way that makes them feel relatable and exciting to customers. I aim to shoot engaging footage so that viewers want to get involved and support that specific small business. I’ve tried numerous video styles over the years, and…
“Buy local” has become a trendy slogan lately, especially with the pandemic – and for good reason! For example, when you shop at your local farmer’s market, you get the freshest farm-to-table produce from a local company that you know and trust. Meanwhile, your purchases support your local economy and strengthen the base of your…
As a freelance videographer and visual storyteller, my goal isn’t just to create a great video – it’s to create a powerful video that tells your story. To do that, I work closely with you to discover the heart behind your business or organization. When I learn your mission, values, and passion, I’m able to put…