Video Marketing | How to Build a Loyal Customer Base with Video

2022 is upon us, and people are wanting to get out and start new fitness routines. Or maybe they’re building up their home gyms or fitness rooms. That means health and fitness brands have tremendous opportunities to show how their products or services will help people reach their health goals. They key being to “show” it. One of the best ways to get more attention and brand buy-in is by inviting people to be a part of something. You aren’t just selling your product. You’re asking people to join your community. Show off the ways your products are not only different from other brands, but also how they provide consistent support and value to customers. Go beyond product photos and use video marketing to your advantage.

Here are 5 ways to attract, engage, and build a loyal customer base through video marketing:

1. Demonstrate Your Product in Action

Product descriptions and still photos provide information and specifics about your product, but videos allow buyers to see real-life application. When they see how to use it, it’s easier for them to imagine using it themselves. 

2. Provide Motivation

If you provide a health or performance product, double up with an impactful 2-in-1 hype and demonstration video. When viewers feel motivated and empowered to get out there and work, they’re more likely to try out your product—they need support get it done, and your product provides that.

3. Drive Engagement 

Authentic videos with real, relatable people and situations provide a human aspect. This is especially true for small, local brands. You can use video to promote a family-like community feel that people are drawn to—viewers feel like they’re a part of something bigger and have others around them for support. Building human connection is especially in the health and fitness world—tackling challenges is better with a group than going at it alone. Video allows you to demonstrate that your brand is so much more than the product itself. It’s a lifestyle. It’s community. 

4. Build Trust

When viewers can identify with the person in the video, your brand seems more authentic and trustworthy. Have you ever been shopping around online for products, and you found something you liked but just couldn’t bring yourself to buy because you weren’t sure of the quality? It’s so hard to know if products are as advertised, especially with all the overly processed and touched-up images out there. We’ve all ordered products only to receive some cheap knock-off with parts missing. Videos allow you to show viewers that you are who you say you are, and your product is as advertised. 

5. Field Most Common Questions

You can also use video to answer a few of the most common questions from potential customers. Zoom in on the materials, show how it’s used, demonstrate how to prepare or apply it (like these Pick Up Sticks). Your video may help you end up with a few less messages in your inbox since they can see it for themselves. 

Need Professional Video Marketing?

Ready to make your brand shine in 2022? Let’s connect! Inquire to hire an expert for video marketing and start planning the best content for your digital marketing strategy.

Tyler Dooghan is a San Diego-based videographer. He specializes in cinematography and visual storytelling. Visit tylerdooghan.com to learn more about how he can help showcase your organization, express your passion, and connect with your audience. Check out his most recent work here, and find more inspiration on the Blog. Drop a line here to get started!